Great ideas are like electricity - they snap into sharp focus and sprint from place to place. What's the best way to capture them? BozomaSaintJohn, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions - and calls on all to tap into the power of the intuition and become creative trailblazers.
Visit TED.com to get the entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design - plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know.
Become a TED Member: ted.com/membership Follow TED on Twitter: twitter.com/TEDTalks Like TED on Facebook: facebook.com/TED Subscribe to the channel: youtube.com/TED
TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy (ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at media-requests.ted.com