Are Ad Agencies Pr Firms And Lobbyists Destroying The Climate? : Solitaire Townsend : Ted Countdown
An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the "X industry" (where "X" stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes the industry's massive but largely invisible influence on the environment - and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.
Countdown is TED's global initiative to accelerate solutions to the climate crisis. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030, in the race to a zero-carbon world. Get involved at countdown.ted.com/sign-up
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